Serif – a font that has small lines attached to the ends of the letters, otherwise known as ‘feet’. Generally thought to be serious and traditional.
Sans Serif – (this means without serif) there are no feet attached to the lettering. Come across as being modern.
Script – most commonly associated with handwriting and cursive. There are a variety of styles within script that range from smart to fun.
Decorative – these are very unique and used to grab your attention.