All of these logo are used by photographers in order to advertise their business.
This logo includes the name of the freelance photographer as well as stating that they are a photographer. Only three words are used making this easy and clear to read. They have also used complementary typefaces for the text – both of which are simple and therefore easy to read. Having their name in bold makes this information memorable. Whilst having their profession with larger tracking makes their intention clear and memorable. The camera used within the logo design reinforces that they are a photographer. This camera appears as if to be dissolving into two letters – ‘g’ and ‘k’ which are the photographers initials. This works well as a whole, however I don’t like that the camera breaks up into squares to form the lettering as I personally associate this with pixels suggesting that their work may be of a low quality when this probably isn’t actually the case. I also feel that the ‘g’ and the ‘k’ formed within the image should be matching the typeface used to write their name as this would tie the whole piece together as a whole. But overall I believe this is a successful logo.
This logo shows the company name and business. By having the company name in all uppercase makes it distinguishable from the word ‘photography’ making it clear that the word ‘photography’ is not part of the company name. This is also reinforced by having ‘photography; written in italic. The tracking is larger for the word photography making the intent of their business clear and memorable. Similarly, to make the name of their business memorable it is larger in size. Both typefaces are complementary with one another and both are associated with old manuscript and books, this suggests that they work with an old format camera such as film. The images reinforces this again by featuring an classic camera. All the elements of this logo are complementary making it successful.
This logo includes the name of the freelance photographer as well as stating that they are a photographer. The minimal amount of information is given, making ant information included more memorable and therefore successful. The whole feel to this logo creates the impression that this photographer is quite young and has a modern approach. This may be in keeping to his work. I hold this belief as he has selected a very unique typeface that stands out. He has also used colour where most logos I have looked at are mainly black and white with some inserting small amounts of colour in places.The image is also very simple and in keeping with his profession, yet I haven’t seen another logo like this – reinforcing the idea that he is quite young and artistic. Overall I feel that this logo is successful and all the elements work together to express the photographers message.
Again this logo state the company name and their profession. Unlike the other logos I have looked at all the written information is on one line and only separated by the name of the company being in bold. This works well as the name and profession are more associated with one another making this information more memorable to clientele.What reinforces this idea that the name and profession are more associated with one another in this logo is that the same typeface is used. Within the image of a camera an ‘a’ us used to form the lens. This is very in-fitting with the name however the typeface used to form this ‘a’ is inconsistent with the typeface used throughout the rest of the piece. I think this piece is quite successful but again I feel that there needs to be a bit more consistency throughout the piece as a whole to improve it.
This logo incorporates the image into the image by using a tripod between the spacing of words. The tripod is also made to appear to be set forwards by the use of a shadow. This is one of the few logos I have seem that creates the illusion of being 3D. By using a ladybug instead of a camera the image seems more fitting for the name ‘shutterbug’ while still clearly showing that they are a photographer. How ever this as a whole comes across as being a unsophisticated and childish logo by using the selected typeface and the image as a whole.
In conclusion I believe there are a few simple elements that contribute to making a successful logo:
- consistency in style – typeface and image should work together as one complementary message
- appropriate image – supporting your intention
- clear/readable typeface
- business name and profession