Christmas cards are one form of selling your work to a wide audience. As Christmas is a widely celebrated holiday and sending Christmas cards is a common habit amongst those who celebrate it. Around the last few months of the year selling Christmas cards can be highly successful; this is providing that your work is produced well and contains good content.
To start, it is important that the work you are using for the image on the Christmas card is relevant to the area. For example; images of Christmas trees, decorations, snow etc. will work well. Any image that is commonly associate to the holiday. In order to have a successful card you should go out and do photoshoots specifically for the project as this will provide you with a wider selection of images to choose from that are going to work better than any images you may have taken for sentimental memorabilia in the past. Before going out on a photoshoots you may want to consider the format you want your cards to be. Most importantly if you want your cards to be landscape or portrait. Not only this but you also need to asses the quality of the images you have taken focusing on depth of field, lighting, framing, etc. The better the quality of the image the higher price you can sell your stocks.
Once you have a selection of high quality images you can begin to select the images you feel will work best as Christmas cards . It may be applicable to edit these images to make slight improvements. You also need to consider format. You need to decide on a sizing for your cards and crop your images accordingly. The most common sizes for christmas cards are A6 (4.1 x 5.8inc.), A7 (2.9 x 4.1inc.) or a square card (5.5 x 5.5inc.). You may also want to consider adding a greeting to your card such as ‘Merry Christmas’ or ‘Seasons Greetings’ as these sell well. You may also wish to add a message on the inside of the card. However the addition of text is an individual decision. If you wish to use these cards to promote yourself as a photographer it may be advisable to put your name and website link on the back of the card. This gives both the buyer and the receiver of your card the opportunity to explore more of your work.
There are many options for printing cards. There are a large variety of websites that you can upload your images to, select a size of card and insert an internal message to your cards. Some examples of these are PhotoBox and SnapFish. There are also shops you can go into to get your wok printed though these may charge a higher fee. When paying to have your work printed it is more often than not cheaper to have a larger stock printed than a smaller stock. By printing in mass you will generally lower the price it costs to print each individual card, as well as saving money on shipping costs. To further reduce you costs you can sometimes contact the company and ask for a discount if you have the company logo on the back of the card.
When printing the cards it is important to select the right materials. Having a high quality paper/card type can increase the value of your sales as the images will be a higher quality. A high quality gloss card produces a sharp and clear image. However depending on your subject matter you may want a different texture to help add to your piece such as matte card. It may be worth while to print you images onto both as a tester before printing large stock.
Before selling your stock you may need to buy envelopes that fit the size of your cards if the printed cards don’t come with any. You may also wish to by plastic wrapping to sell the cards in. This will protect the card as well as creating a professional impression with your clientele. When pricing your cards you need to work out the total production cost for each individual card to ensure you can make a profit. You may also wish to consider where you are selling them and compare you work to other items being sold to get an understanding of the prices you can achieve.