Milton Glaser, born in 1929, is one of the most celebrated graphic designers in the USA. Glaser studied at the High School of Music and Art and the Cooper Union school in New York, he also had a scholarship at the Academy of Fine Arts in Bologna, Italy. He has had many exhibitions over the years; some of these appeared at sites such as the Museum of Modern Art, Cooper Hewitt National Design Museum and Georges Pompidou Centre. He has also been awarded many awards for example The National Medal of the Arts award.
Glaser is recognised world-wide for his work for New York state (Marshall McLuhan) – for this work he created the ‘I Heart NY’ campaign as an effort to increase tourism to the city. This logo has been since used on Jet Blue plains, t-shirts, hoddies, mugs, shoulder bags, etc. This merchandise is now sold worldwide not exclusively in New York. This isn’t the only contribution he has made to the state of New York; Glaser also founded the New York Magazine with Clay Felker in 1968.
Over his career Glaser has created books, artwork, magazines, adverts and packaging for a large number of clientele. He explains in the video bellow what methods he takes when faced with a new project that he is struggling with; he starts by writing down everything he already knows about the assignment. I use a similar method when planning a new project as it is a good way to organise and expand upon any thoughts I have. He also explains about how he one considered using a piece of past work for a new project that he was struggling on. I feel like every artist/photographer/graphic designer has thought about doing this. Glaser said he felt too embarrassed to do this, I agree that this probably wouldn’t get the most positive response as there isn’t that ‘meaning’ behind the work. I find that is there is a meaning behind a piece of work it serves its purpose better.
For some of his work such as the ‘What is Art’ poster series displayed around New York subways. For this series he added a small note to the readers. Included in this footnote is an explanation of the meaning behind the piece – this makes his work more accessible to a wider audience. Glaser also includes some self-criticism – this gives the audience the opportunity to really think about his work.
In conclusion Milton Glaser has shown me how working for a variety of clientele can build array of work for your portfolio, so therefore it is important to do a variety of work both for clientele as well as showing variation in your personal work. I have also seen how you don’t need to be afraid of personally self-criticizing your work. But at the same time Glaser shares the message “if you don’t believe in your work, who else will?” Have some faith in yourself.